Project Overview
Developed a concept-driven marketing brochure for Allstate Peterbilt featuring the Peterbilt 579, combining dealership branding, product storytelling, and premium visual design. The project included brochure planning, content development, page layout design, 3D renderings, and the integration of featured aftermarket parts to create a polished sales and marketing piece that highlights the truck's performance, driver comfort, efficiency, and Allstate Peterbilt's award-winning dealership network. The brochure was designed to balance technical information with compelling visuals while maintaining a consistent brand experience throughout.
Peterbilt 579 - Brochure
Designed a 14-page brochure centered around the Peterbilt 579, showcasing its aerodynamic design, driver-focused interior, long-haul capabilities, and advanced technology features. The layout combines large-format imagery, editorial-style page design, and concise marketing copy to guide readers through the truck's key benefits while reinforcing the value and service offerings of Allstate Peterbilt. Special attention was given to visual hierarchy, storytelling, and creating a premium presentation suitable for customers, fleet managers, and owner operators.
3D Rendering
Created custom 3D models and renderings of the Peterbilt 579 interior and sleeper environment to support brochure development and visual storytelling. The renderings were used to highlight driver comfort, dashboard ergonomics, sleeper amenities, and overall cabin functionality when photography was unavailable or limited. This process included 3D modeling, material development, lighting, camera composition, and post-production to create realistic imagery that aligned with the brochure's premium marketing aesthetic.
