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From Concept to Creation: Video

Video has the power to capture attention and tell stories in ways no other medium can. My process takes each project from initial vision to polished final cut through three key stages—Concept, Production, and Editing. Each step is carefully crafted to ensure the final product connects with your audience and communicates your message with impact.

Storyboard

Every video starts with a story. I collaborate with you to shape the idea, define the narrative, and plan the visual direction. Whether it’s a brand story, product visualization, or motion-driven explainer, the concept phase ensures your project has a clear purpose and creative foundation.

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Production

Using Adobe After Effects, I bring the concept to life with motion graphics, animation, and visual effects. This is where static ideas transform into dynamic movement—combining design, timing, and motion to create captivating visuals that support and enhance the story.

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Editing

The final stage brings everything together. Using Adobe Premiere Pro, I edit footage and sequences with precision, balancing pacing, transitions, and flow. Sound design, voiceover integration, and carefully chosen music are layered in to elevate the emotional impact, ensuring the finished piece is both visually striking and sonically immersive.

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Final

The final delivery is where everything comes together. After refining the edit, balancing sound and music, and applying finishing touches to motion and color, I provide a polished video that is ready for presentation, marketing, or deployment. Every detail from visuals to pacing and audio is aligned to tell a story that resonates with your audience. The result is a cinematic, professional piece that not only meets the project goals but also leaves a lasting impression.

© 2025 by Cohoes Design LLC

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