Goal
Create a concept promo video and icon motion system inspired by Elavon’s Industries page, designed to feel on brand, clear, and built for a B2B audience.
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Approach
I used the Industries page structure as the creative anchor, matching the industry categories and keeping the visual tone minimal, modern, and consistent. The system was designed to work across web, video, and marketing placements.
Original icons
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Updated icons
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Icon Animation
I rebuilt the industry icons as consistent vectors and created a unified motion style with clean timing, simple reveals, and subtle loops. Each animation was designed for legibility at small sizes and consistency across the full set.
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Storyboard and script
I developed a timecoded storyboard and scene flow that follows the same industry narrative as Elavon’s Industries page, mapping each section into clear, scannable scenes. From there, I drafted a concise voiceover script and pacing plan to support the visuals, keep the story moving, and reinforce a clear call to action back to elavon.com/industries.
Logo animation and promo video
I created a short logo animation for the open and close, matched to the icon motion style so the full piece feels cohesive and on brand. Using the storyboard as the blueprint, I produced the concept promo video with clean transitions, consistent typography, and a confident B2B tone designed for marketing and educational use.
Click icon for sound
Overall summary of the process
This project started with aligning to Elavon’s existing Industries page structure and visual language, then building a consistent motion system across icons, logo animation, and video scenes. The final deliverables include the icon animation set, concept promo video, storyboard PDF, logo animation, and a landing page showcase for easy viewing and sharing.