Project Overview
Developed as a concept promo video and icon motion system inspired by Elavon’s Industries page, this project was designed to translate complex service categories into a clear, polished, and visually cohesive B2B brand experience. Using the page’s structure and visual language as the creative foundation, the work brought together icon refinement, motion design, storyboarding, scriptwriting, and final video production into a unified process focused on clarity, consistency, and brand alignment across web, video, and marketing applications.
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Logo animation and promo video
I created a short logo animation for the open and close, matched to the icon motion style so the full piece feels cohesive and on brand. Using the storyboard as the blueprint, I produced the concept promo video with clean transitions, consistent typography, and a confident B2B tone designed for marketing and educational use.
Storyboard and script
I developed a timecoded storyboard and scene flow that follows the same industry narrative as Elavon’s Industries page, mapping each section into clear, scannable scenes. From there, I drafted a concise voiceover script and pacing plan to support the visuals, keep the story moving, and reinforce a clear call to action back to elavon.com/industries.
Icon Animation
I rebuilt the industry icons as consistent vectors and created a unified motion style with clean timing, simple reveals, and subtle loops. Each animation was designed for legibility at small sizes and consistency across the full set.
Original icons
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Updated icons
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Overall summary of the process
This project started with aligning to Elavon’s existing Industries page structure and visual language, then building a consistent motion system across icons, logo animation, and video scenes. The final deliverables include the icon animation set, concept promo video, storyboard PDF, logo animation, and a landing page showcase for easy viewing and sharing.